ARTREPRENEUR HALTON HILLS – Cohort 3 – Program Guidelines

Program Outline:
Program Dates: March 23, 2022 – May 25, 2022
Time: 6 to 8 PM
Location: Virtual
Cost: We are very pleased to be able to offer this professional development program to the arts & culture community in Halton Hills for FREE; a $100 deposit is required from participants at the time of enrollment and will be returned upon successful completion of all sessions.

Program Information:
In the Fall of 2020, the Town of Halton Hills launched the first cohort of Artrepreneur; creative entrepreneurs from Halton Hills received training from experts in business, arts marketing, and cultural programming. Building on the success of the first two cohorts, we are excited to bring Artrepreneur back to the Town of Halton Hills for another year!

Feedback from previous Halton Hills Fellows:

“I can not believe how much I have achieved in just a couple of weeks under the guidance of Artrepreneur. There are a lot of projects underway in my office.”

“[My favourite part was] the step by step approach to big concepts. I actually want to create a business model and plan now. It took the intimidation away from the task.”

“Loving the use of the breakout room. Working in the smaller groups allows participants to feel like they are actually participating, not just sitting and watching.”

Artrepreneur is a 10-week creative entrepreneurship program comprised of weekly sessions. It primarily serves artists, creative entrepreneurs and cultural professionals representing arts and cultural groups, organizations and businesses working in all creative disciplines such as, though not limited to: visual arts, dance, theatre, film, music, jewellery, and fashion. By the end of the program, fellows will have learned the skills to complete a business model canvas and a business plan. They will identify and implement a project that will help to take their business to the next level. Upon successful completion, fellows will also be awarded a certificate endorsed by all program partners.


  • Week 1: Orientation, Goal Setting & Critical Paths
  • Week 2: Business Planning & Business Model Canvas
  • Week 3: Market Research
  • Week 4: Marketing Strategy & Publicity
  • Week 5: Marketing Tools

Weeks 6-10 topics to be confirmed. We want to hear from you, our program applicants, and shape the remainder of the course to reflect your interests. Please use the provided section in the application form to share what you want to learn through this program!

Some potential topics include:

  • Grant-writing
  • Pitching & presenting
  • Legal & HR
  • Inventory management and logistics
  • Trade-shows
  • Networking
  • Sponsorship & partnerships 
  • Accounting and Financial Management
  • Not-for-Profit Governance

    Speakers will be announced on a rolling basis.


    • Be an independent artist working in any creative discipline, work or volunteer in the cultural sector in an administrative or leadership capacity (ex. Not For Profit management)
    • Be a resident of the Town of Halton Hills or operate an arts practice, organization, or business in the Town of Halton Hills

    Selection Process:
    All applications will be reviewed by a selection committee. A maximum of 15 participants will be accepted for the program based on meeting eligibility criteria, full completion of the application, ability to participate for the full duration of the program, artistic merit, and business viability.

    Important Dates:

    Application Closes: March 18th, 2022 at 5 PM
    Program Start Date: March 23rd, 2022
    Program End Date: May 25th, 2022

    If you have any questions, please contact:

    Pearl Schachter
    Cultural Program Producer 
    9 Church Street, Georgetown, ON, L7G 2A3
    Tel. 905-873-2600, ext. 2984

    If you have any technical difficulties, please email